Fei Bian Goh

Leader in strategy, digital, data and product at Stuff NZ - one of Aotearoa’s newest B-Corps, working to reimagine what a media platform is and can be.


Fei Bian is a champion and student of lean startup, design thinking and agile principles. He believes in enabling people to be their best selves, creating environments that yield sustained innovation events and obsessing about the customer. 

Fei Bian is a member of Stuff’s leadership team, formerly working as Product Director, leading product management, engineering, data and insights, ad tech and programme functions; now working as Executive Strategy Advisor, leading strategy development and projects across the organisation. 

Fei Bian has a Bachelor of Commerce in International Business and Management & Employment Relations from the University of Auckland.